Type of Publication: Article in Journal

Who takes part in triathlon events? A application of lifestyle segmentation to triathlon participants

Author(s):

Wicker, P.; Hallmann, K.; Prinz, J.; Weimar, D.

Title of Journal:

International Journal of Sport Management and Marketing Special Issue: Consumer Behaviour in Sports

Volume (Publication Date):

12 (2012)

Number of Issue:

1

pages:

1-24

Citation:

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Abstract

Who takes part in triathlon events? A application of lifestyle  segmentation to triathlon participants (Wicker, Hallmann, Prinz, Weimar)

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