Type of Publication: Article in Journal

Who takes part in triathlon events? A application of lifestyle segmentation to triathlon participants

Author(s):
Wicker, P.; Hallmann, K.; Prinz, J.; Weimar, D.
Title of Journal:
International Journal of Sport Management and Marketing Special Issue: Consumer Behaviour in Sports
Volume (Publication Date):
12 (2012)
Number of Issue:
1
pages:
1-24
Citation:
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Abstract

Who takes part in triathlon events? A application of lifestyle  segmentation to triathlon participants (Wicker, Hallmann, Prinz, Weimar)

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