Art der Publikation: Beitrag in Zeitschrift

Big spenders in a booming sport: Consumption capital as a key driver of triathletes’ sport-related expenditure

Autor(en):
Wicker, P.; Prinz, J.; Weimar, D.
Titel der Zeitschrift:
Managing Leisure
Jahrgang (Veröffentlichung):
18 (2013)
Heftnummer:
4
Seiten:
286-299
Digital Object Identifier (DOI):
doi:10.1080/13606719.2013.809190
Zitation:
Download BibTeX

Kurzfassung

<span style="FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman", "serif"; LINE-HEIGHT: 150%; mso-ansi-language: EN-GB; mso-bidi-font-weight: bold" lang="EN-GB">The demand for triathlon has increased considerably during recent years; however, up to now there is little research available on the economic aspects of this sport. Therefore, the purpose of this study is to investigate the sport-related expenditure of triathletes. Based on the concept of consumption capital, a theoretical framework is presented that explains sport-related expenditure. Quantitative data was collected using a nationwide online survey of active triathletes in Germany (n=786). Yearly sport-related expenditure amounts to €2,745 on average. Regression results show that consumption capital (years of participation, weekly time of practice, self-assessed level of performance, participation in triathlon competitions) and socio-demographic characteristics (age, income) are significant drivers of sport-related expenditure. The findings have implications for the management and marketing of triathlon and related products (e.g. tourism) because of the increasing number of participating triathletes who represent an economically interesting target group. </span>

<span style="FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman", "serif"; LINE-HEIGHT: 150%; mso-ansi-language: EN-GB; mso-bidi-font-weight: bold" lang="EN-GB"></span>

<span style="FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman", "serif"; LINE-HEIGHT: 150%; mso-ansi-language: EN-GB; mso-bidi-font-weight: bold" lang="EN-GB">Working Paper: pdf</span>